Chennai Express will have the widest release ever: UTV CEO Rohit Shetty’s Chennai Express will have the widest release ever for an Hindi film, according to UTV Motion Pictures CEO Siddharth Roy Kapur. Addressing a media gathering in London, where Shahrukh Khanand Deepika Padukone are currently promoting their upcoming Eid release, Kapur said “ Chennai Expressis really a big film, it’s an all out commercial entertainer. It does deserve the widest release of all time. We are looking at releasing the film in 125 cinemas, 170 screens. Its the widest release that any film has ever had in the UK” Talking about the effort that has gone in to market Chennai Express, Kapur said “We have gone all out to market the film. From newspapers, television, radios to social media.. we have given it our all.” “We want to ensure that everyone has Chennai Express as their first choice during the festival season. If they want to watch a movie, this is the one that they should be able to go and watch, in as many screens as possible so that they have as many options as possible. That’s what we are doing in the UK and its similar across the world. It is the widest release that any Indian film has had worldwide, and we are pretty sure that its going to reflect in the box office collections as well.” he added. Produced by Gauri Khan, Chennai Express releases in theatres on 9th August 2013. Thefilm is likely to release on more than 4000 screens worldwide Admin Mayur
Posted on: Thu, 01 Aug 2013 04:09:09 +0000
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