Coca-Cola launches bottle made of ice that does not generate waste (with photos) Published in July 3, 2013. Coca-Cola has launched a new bottle as icy as the ice itself. The product is directed to the Colombian market and consists of a bottle made of ice that once consumed its contents, melts without generating waste. In addition to a huge marketing strategy, the bottle of ice is also a lure for lovers of eco-sustainable design. The structure is equal to that of the glass bottle, with a band in label placed in the background, in order to avoid freezing of the hand. When it finishes drinking the soda, the consumer can simply leave the bottle melting on the beach or even bite a bit of ice. Once melted, only the label survives and can be disposed of or reused. The new ice bottles are perfect for Beach environments, because it eliminates the need for collecting empty bottles of sand. Are ideal for the summer, when temperatures are hotter
Posted on: Thu, 04 Jul 2013 06:39:20 +0000
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