Coffee Bean introduced a new drink called Jasmine Iced Tea for - TopicsExpress



          

Coffee Bean introduced a new drink called Jasmine Iced Tea for RM5.50, which probably is the cheapest drink in the menu. Found it strange because it just negates the brands premium feel a little. Plus, from business point of view, why would you introduce something so much cheaper which allow people to hog the table for several hours with it? Revenue per table would probably go down slightly. (Although not many people are ordering it)
Posted on: Tue, 05 Nov 2013 06:56:41 +0000

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