‘#Corvette Canvas’ to Benefit Museum of Contemporary Art Detroit In Archive: DETROIT – A 2014 Chevrolet Corvette Stingray will become a canvas on wheels when threeGeneral Motors automotive designers transform it into a “performance art car” during the Museum of Contemporary Art Detroit (MOCAD) Gala Fundraiser on Friday. Through paint and brush, the designers will bring to life Detroit’s “creative corridor,” consisting of industries that merge art, technology and business. “Creativity is the basis of everything in life, from fine arts to innovation, from design to manufacturing,” said Ed Welburn, GM vice president of Global Design and honorary chairman of the MOCAD gala. “What better way to demonstrate inspiration and creativity than by having these young GM designers, who helped create the new Corvette Stingray, transform it into an art car during this event.” The idea for the Corvette art car was inspired by such famous artists as Andy Warhol, Peter Max and Frank Stella, all of whom transformed race cars into rolling works of art. “There is a lot of creative energy in the city and helping our youth harness it early is essential to a vibrant Detroit and museum,” said MOCAD Executive Director Elysia Borowy-Reeder. “In the past year, MOCAD’s Teen Council, workshops, teacher K-12 advisory group, and student docent programs have made contemporary art and design accessible to nearly 12,000 youth.” GM and the GM Foundation have long supported organizations such as MOCAD, which focus on the role of art and design in contemporary culture while seeking to inspire future generations to pursue careers in creative arts that could help grow Detroit’s economy. “Thanks to the support of industry partners like GM, we can continue the vital work of inspiring and empowering teens in middle and high school to reach their full potential, provide pathways to creative professions, and increase diversity in those important innovative fields,” Borowy-Reeder said. The Corvette will be painted by three GM Design employees: Casey Swanseger, 30, a creative designer and graduate of the Cleveland Institute of Art Tyler Mars, 28, digital sculptor and a graduate of Detroit’s College for Creative Studies (CCS) Haneif Katebi, 25, creative designer, sculptor and a graduate of Detroit’s College for Creative Studies The trio will use acrylic, water-soluble paints to create a contemporary art design on the white vinyl-wrapped Corvette. Using brushes and paint bottles, the designers will use a mix of patterns to paint the car in 45 minutes, accompanied by music played by a disc jockey. Although the designers experimented in advance, the final creative concept will be kept under wraps until the gala. Welburn said the Corvette art car project combines experimentation, design and passion, which can help create awareness of the possibilities of careers in creative arts and the impact on Detroit’s economy. “This is a great opportunity to encourage and inspire creativity in young people, either in the automotive industry or other professions,” he said. ... Find out more @ acsp.nl/20140703
Posted on: Mon, 03 Nov 2014 02:16:42 +0000
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