Could Lean Rapid Prototyping Increase Your Marketing ROI? - TopicsExpress

Could Lean Rapid Prototyping Increase Your Marketing ROI? (#socialmedia info) One of the things you’ll learn when measuring ROI is that you need an effective way to quickly test ideas for effectiveness before big marketing dollars are put behind them. One of the biggest challenges we’ve seen with marketing teams is that it costs too much money to implement an idea before they know whether […] Related Stories Love & Measurement: A startup case study ICYMI: From Red Bull to Breast Icons Is Your Company’s Current Organizational Structure Well Suited For Social Media?

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