Crossmodal sensory science- i.e. how your senses have an effect on - TopicsExpress

Crossmodal sensory science- i.e. how your senses have an effect on how the other senses perceive the world- is really beginning to have an impact on how we understand the perception of food and drink. Before you dismiss this as just a weird thing- would you put more effort into your selection of cup design, or package design, if you knew that choice could add or subtract from the consumers sensory experience of the coffee? Crossmodal pioneer Charles Spence spoke on just this subject at this years SCAA Symposium, video here: https://youtube/watch?v=vVKabsudi1I

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