Culture is always changing, but in the age of apps, Kickstarter, - TopicsExpress



          

Culture is always changing, but in the age of apps, Kickstarter, and 3-D printing, the definition of a consumer is shifting, and so the definition of a brand must shift along with it. Recently, international brand consultancy Wolff Olins published a report explaining how to navigate this complicated near-future. Here are the three ways consumers are changing, and the lessons Wolff Olins offers in response.
Posted on: Mon, 28 Jul 2014 12:04:05 +0000

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