DUBAI’S RETAILERS ENJOY BRISK BUSINESS AHEAD OF ‘EID IN DUBAI’ Fashion, electronics, home appliances are most popular purchases during ‘Ramadan in Dubai’ It is raining discounts in Dubai – from fashion, to electronic goods, home ware and designer apparel, resulting in the on-going ‘Ramadan in Dubai’ organized by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) witnessing another year of enthusiastic buying and selling, and malls reporting an increase in footfall. As ‘Ramadan in Dubai’ paves the way for two eagerly anticipated mega events occurring one after another ‘Eid in Dubai’ and Dubai Summer Surprises, retailers are going the extra mile to woo expatriates and tourist shoppers. Fashion apparel, home furnishings and electronics top the list of most popular purchases during Ramadan, as Dubai’s allure as a leading shopping destination continues to grow.Retailers are also benefiting from the mega ‘Summer is Dubai’ promotion that is running across Ramadan in Dubai, Eid in Dubai and Dubai Summer Surprises, offering shoppers spending AED 200 at a participating mall the opportunity to win prizes up to AED 4 million in prizes. The second leg of the campaign commenced on 15 July and will run until the last day of Eid. Shoppers have the chance to win prizes of up to AED1.5 million in cash and AED500,000 in shopping vouchers. The final leg of the campaign between 2 August and 5 September will see lucky shoppers winning 6 BMW Luxury cars and AED 500,000 in shopping vouchers. Meanwhile, shoppers can also avail themselves of attractive bargains and deals including discounts of up to 75 % percent offered at malls and retail outlets in Dubai. Nadeem Khanzadah, Head – Retail, Jumbo Electronics, said: “Ramadan in Dubai is an exciting time for consumers, and the city’s retail experience is unparalleled during this time of year. The Holy Month also presents retailers with lucrative opportunities, given that a large number of families are looking to engage in communal activities - including shopping and dining. The consumer electronics market in the UAE has been enjoying a great run this year, with research analyst Gfk estimating the sector to be valued at AED17 billion. Our revenue growth during the first half of 2014 has in fact jumped by 20% compared to the same period last year, with sales rise across popular categories such as mobile phones increasing by 30%, tablets by 25%, and televisions by 10%. He added:DFRE has continually supported the local retail industry with a full calendar of events during the year that attract a significant number of residents and visitors to the city. We expect to see these strong shopping trends continue as we approach the Dubai Summer Surprises, which commences during just after the Eid-al-Fitr holiday. Shoppers have much to look forward to in terms of great deals to buy gifts for close family and friends.”
Posted on: Sun, 10 Aug 2014 11:12:48 +0000
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