"Decision makers do not make choices in a vacuum. They make them - TopicsExpress

"Decision makers do not make choices in a vacuum. They make them in an environment where many features, noticed and unnoticed, can influence their decisions. The person who creates that environment is a "choice architect". The goal of a "Nudge" is to show how choice architecture can be used to help nudge people to make better choices (as judged by themselves) without forcing certain outcomes upon anyone, a philosophy we call libertarian paternalism" - Richard Thaler & Cass Sunstein, in Nudge: Improving Decisions about Health, Wealth and Happiness.

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