Determining a competitive set is something those in the - TopicsExpress



          

Determining a competitive set is something those in the hospitality industry do routinely, however, these selections can have lasting effects on market positioning and performance and ultimately, asset value. The three most common reasons for competitive set selections include pro forma development, market positioning and performance benchmarking. Selecting an appropriate competitive set and evaluating this selection over time as market conditions change is a worthwhile undertaking. It is one exercise that shouldnt be taken lightly, but it is often more difficult than it appears to be at first glance.
Posted on: Thu, 22 May 2014 14:15:05 +0000

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