Digital platforms and social networks have changed the relationship between brands and consumers. Consumers now use multi-screen media to make life easier, simpler, and more meaningful. What can brand advertisers do to connect with these new consumers? When the Path to Purchase Becomes the Path to Purpose Todays consumers are spoiled for choice. With new technologies delivering more media on more devices than ever before, their options for content are limitless. Faced with this surplus, consumers are choosing to engage only with content that is personally relevant to them, their purpose, and their passions. thinkwithgoogle/articles/the-path-to-purpose.html
Posted on: Tue, 15 Jul 2014 12:03:38 +0000