Director, Digital Marketing - The Washington Post Washington D.C. The Washington Post is looking for an entrepreneurial marketing leader to develop and implement strategic solutions that drive digital revenue, sustain our existing core business and shapes our digital presence in a hyper-competitive changing marketplace. You are a leader and a data driven professional with the ability to both create and execute a multi-platform digital marketing strategy. You implement pricing and promotion strategies that drive revenue and expand digital audiences. You are committed to problem solving through data with a proven track record of seeing your ideas through to profitable results. You can conceive, create and execute innovative online marketing initiatives for all digital platforms, including video, mobile and desktop applications. You are skilled at identifying and developing integrated partnerships and sponsorship strategies that meet demanding goals. Your digital expertise is unparalleled and you have proven success in solving complex problems. You are a highly collaborative leader who can cultivate strong relationships at all levels and in all functional areas, including the Newsroom, Advertising, Public Relations, Finance and Technology. The Director of Digital Marketing for The Washington Post will lead a team that focuses on adding economic value by developing and implementing marketing campaigns across all digital platforms – mobile, video, desktop. The scope of this position ranges from driving the success of our metered model system, growing our digital audience, to playing an integral part in expanding our digital footprint. This role serves as a trusted advisor to the senior management team and plays a key role in guiding the company towards maximizing its digital presence. Areas of Influence: Directing and controlling the activities of the digital marketing team accountable for increasing the user base and retaining current users. • Strategizing and executing branding programs for digital products in partnership with various internal and external cross-functional business partners. • Identifying customer needs to ensure the right programs and campaigns are in place to gain digital subscribers and increase market share. • Driving customer acquisition and multi-channel demand through the analysis and deployment of specified objectives, targets, tactics and metrics. • Initiating, managing and nurturing programs to accelerate prospect movement through the demand generation funnel. • Analyzing and interpreting key metrics/reports, recommending corrective action and ensuring continuous improvement and effectiveness. • Ensuring the creation of critical campaign elements (such as promotional codes and tracking setups) for lead flow and reporting. • Supporting company brand awareness as part of overall marketing initiatives and lead generation programs. • Investigating and implementing new technologies, services and/or vendor solutions to enhance Marketing’s capabilities. Desired Skills & Experience: At least 5 - 7 years of leadership experience working in a revenue and results-driven marketing environment. • Extensive experience with digital strategy, pricing, promotion, product development, negotiations, and B2C marketing tactics. • Proven success in leading and setting the direction of a marketing team that aligns with short- and long-term business goals. • Strong analytical and strategic acumen that utilizes data to identify and maximize digital revenue opportunities. • Proven success in establishing projects that align business strategies, managing and driving projects to successful completion – on-time and within budget. • Proven success with driving digital audience and revenue while executing complex marketing campaigns. • Proven success in tracking and reporting on campaign costs, achieving KPI’s and ROI throughout the demand generation lifecycle. • Strong interpersonal and communication skills coupled with the ability to influence others without formal authority. • Bachelor’s degree in business or related field. • MBA and previous media experience preferred. We encourage qualified candidates to submit cover letters and resumes to Leatrice Buck: leatrice.buck@washpost. washingtonpost/world
Posted on: Wed, 21 Aug 2013 20:00:16 +0000
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