Do you suck at generating leads? If you have a solid product, a great service you are probably focusing on that. You just dont get around to putting time into getting more of the clients who love you and pay you for it. More of these is going to make all the difference. You probably spend a bunch of time, dealing with people, one to one, nurturing sales, answering questions, fulfillment ... So your marketing suffers - a good business doesnt become a great one because you cant quite get the leverage that the next level of sales is going to give you. If you want things to more than tick over and know more people just need to know about you - chances are its a gap in your sales capability. Hang on I was talking about about marketing before, now I am talking about sales, there is a difference! What I am talking about is how to connect your marketing with your sales processes. Its a subtle difference and the marketing program around generally dont cover this. Put simply a like, a comment or a share isnt a prospect or a lead. If your marketing isnt producing quantifiable numbers of prospects and leads then its not doing its job. Want to start fixing it? Check this out
Posted on: Wed, 24 Sep 2014 05:35:53 +0000
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