Do you think YELP is hiding your good reviews? Court fails to require YELP to change its perceived practices of hiding good reviews if a company is not paying for ad. As Courthouse News Service notes, the plaintiffs lost because their claims didnt meet the requirements for an extortion case. They couldnt demonstrate that they had a right to hold on to those good reviews, or that Yelp had no right to demand payment. In other words, its still possible that Yelp was pressuring stores to buy ads at the risk of losing positive buzz; its just that no one was entitled to that buzz in the first place. The appeals court was quick to note that this stringent standard prevents abuse of extortion laws against upstanding businesses. Whether or not thats true, the ruling wont do much to reassure people that reviews accurately reflect a locations quality -- you might want to double-check ratings the next time youre thinking of visiting an unfamiliar restaurant. engadget/2014/09/02/yelp-escapes-extortion-lawsuit/
Posted on: Tue, 09 Sep 2014 21:38:33 +0000
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