Does that sound familiar? Perhaps the same vulnerability can explain why the collective intelligence of humans often flips into the so-called “madness of crowds”. Sasaki certainly thinks so. “For example, I just went to an online site to buy a fan,” he says. “Instead of comparing options carefully, I blindly bought the most famous one. This ant-like consuming behaviour may lead to a similar pattern—the crowd fails when quality of options is easy to distinguish.”
Posted on: Wed, 31 Jul 2013 13:13:33 +0000
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