Dr. Stream Love, Or: How I Learned to Stop Worrying and Love the Film Distributor & Sales Agents Biz …:…:… I can highly recommend reading (and sharing) this excellent, and succinctly, written article by an associate of mine, Mr Stephen Kerr, President - Business Marketing Consultants, titled: “Even If You’re On The Right Track…” The complex and seemingly mysterious subject about how film distributors and sales agents work and are moving these days is not only easy to understand, but memorable. Kerr’s metaphor of the (revenue) stream is picture-perfect in my opinion. I now have a better, and more visual, idea and understanding of how this side of show business has evolved, and is moving in because of his interpretation, and simplification, of it going in four directions: upstream, downstream, Rive Gauche and Rive Droite. Exemplary Excerpt: “Another large group of distributors are moving ‘downstream’, that is, they are developing channels of distribution to sell films directly to the consumer, be it via Hulu, YouTube, etc. or their own internet portals. These film distributors see the benefit of bypassing the traditional markets to go directly to the end user. … The problem with the move ‘downstream’ is that revenues have not yet caught up with the costs. You need to have staying power to build a brand and hold out until the consumers finds your channel(s) and are willing to pay for the convenience.” ~ Stephen Kerr, President - Business Marketing Consultants READ MORE: bizmark.net/1/post/2014/06/even-if-youre-on-the-right-track.html > Sarah Nean Bruce
Posted on: Fri, 04 Jul 2014 06:34:14 +0000
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