EBay Slips Into Physical Stores With Mobile Apps By Danielle Kucera Dec 21, 2012 1:33 PM [Heres more about mobile devices to help with intra-giant retailer showroom, published two years ago, prior to the deluge of preponderantly unfounded news media about showrooming supposedly destroying brick and mortar business. The truth is, if small b&m businesses are too small to participate in this phenomenon, its the billions being earned through this type of intra-biz showrooming thats contributing to their demise. Not the use tax owed by smaller businesses that comprise 10% of Internet sales, the other 90% of Internet sales being domin-ated by the same giant retailers that are getting help through these same, aforementioned mobile devices and that are already paying sales taxes because they have physical presence throughout the country.] EBay Inc., owner of the world’s largest Internet marketplace, is teaming up with Macy’s Inc. (M) and Toys ‘R’ Us Inc. as it goes after revenue from shoppers who are out and about, not just online, during the holidays. EBay is building mobile technology for retailers that helps consumers find and navigate stores and use discounts. The Macy’s application, for example, senses when shoppers enter a store, sends a mobile coupon and gives directions to the right department to make a purchase. “This is part of our playing in the commerce ocean, not just the e-commerce pond,” Steve Yankovich, EBay’s vice president of mobile, said in an interview. “We’re going from a several-billion-dollar market in e-commerce, and in connecting through mobile to the actual physical store, we then have EBay Inc. (EBAY) playing in the trillion-dollar ocean.” By allying with real-world retailers, EBay stands to gain a larger share of the 95 percent of shopping that, according to the U.S. Department of Commerce, still takes place in stores. The company has been adding tools for retailers as it pursues new ways to boost revenue, which is estimated to rise to $14.1 billion this year. While that’s up 62 percent since 2009, it’s still just a fraction of Amazon Inc.’s projected $62 billion for 2012, according to data compiled by Bloomberg. [Please read more] bloomberg/news/2012-12-21/ebay-enters-physical-stores-with-mobile-applications-for-macy-s.html
Posted on: Thu, 26 Jun 2014 05:10:31 +0000
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