ENGLISH FOR MARKETING/ADVERTISING | Topic: Advertising (common words/expressions) - vocabulary matching 1 Match the definition (letters) bellow with the sentences (numbers): a - commercial (n.) b - billboard c - complimentary d - campaign e - readership f - slogan g - press release h - features i - publicity j - brand awareness 1. memorable motto or phrase -> 2. a large, square sign used to post advertisements --> 3. a statement (about a product) released to the news media --> 4. an advertisement on TV, the radio, etc. --> 5. the attempt to manage how a public sees a product --> 6. the number of people that read a particular newspaper, magazine, etc. --> 7. a plan of action (to promote a product) --> 8. a measure of how popular a brand is (how many people know it, etc.) --> 9. special characteristics, qualities --> 10. free --> Answer Key 1. f 2. b 3. g 4. a 5. i 6. e 7. d 8. j 9. h 10. c
Posted on: Fri, 30 Aug 2013 09:34:33 +0000