EXCLUSIVELY FOR AUTOMOBILE SALES PROFESSIONALS: 1. 99% of the people want to drive the vehicle before they buy it. 2. 78% of the people who actually take the time to go out and look at a new or used vehicle, end up buying one (soon). 3. 85% of the people who do end up buying, decided to buy before they ever left home – we just helped them. 4. 58% of the people buy the same product they looked at first. 5. 71% of the people bought because they liked, trusted and respected the salesperson they dealt with. 6. 90%+ of the decision to purchase will be influenced by the woman in the group (or at home), and over 50% of the vehicles delivered, are purchased by women. 7. 30% of all the people have a family member who will be trading vehicles within the next 90 days, and 62% of all people know someone who will be trading within 90 days. 8. 20% of the features on your vehicles are all your prospects care about, not everything you know about your product. 9. 80% of the selling (and buying) is done in your 6 presentation steps of the sale. 10. 50% of the people buy on the spot when they get what they feel is a good presentation and good demonstration of the product. 11. 86% of the people buy a different make or model, or a different color or with different features than they planned to purchase. 12. 96% of the people who are given figures on the lot or in the office, and who leave without buying, shop those figures, and it’s the same percentage on the phones and Internet. 13. 90% of the people who leave without buying are never contacted again. That’s too bad because with good follow-up, 33% will come back in and 67% will buy.
Posted on: Thu, 23 Jan 2014 10:15:50 +0000
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