Educational Opportunities: Traditional trade shows still offer informative industry educational meetings and continuous learning opportunities. However, they also offer something even more valuable -- inside information and instant feedback. They also offer a chance to meet important prospects and customers face-to-face, gain their insight, and learn their impressions in a way that electronic communication does not allow. Trade shows are still a great place to obtain inside sales information, learn about and meet new industry leaders, and spot new trends in your industry.Randall P. Whatley is president of Cypress Media Group, an advertising, public relations, and training firm. Cypress Media Group provides training primarily related to business and technical writing, presentation skills, and media relations. He can be reached by e-mail at [email protected].
Posted on: Sun, 22 Sep 2013 04:31:33 +0000
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