Either this is the craziest marketing failure or I cant wrap my - TopicsExpress

Either this is the craziest marketing failure or I cant wrap my head around it -- this kiosk was at the Galleria. Its a $24 notebook that syncs your writing with the cloud. With a special pen or bluetooth accessory or something? No -- what youre buying is a paper notebook: thats it. It comes with an envelope, and when the notebook is full you mail it off. In 5 days, its contents are scanned into the cloud, dropbox, and evernote. This is like Cuecat-level consumer disconnect for me. I have a notebook, I have a scanner...why involve the post office???? EDIT: Apparently, this was born in St. Louis...but I still dont understand it. Someone help me understand this.

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