Electronic Arts Reaches Settlement With College Athletes In Lawsuit dthin.gs/18gXZU3 E.A. Sports, the athletic division of game making giant Electronic Arts, agreed this week to settle ongoing lawsuits with college athletes whose likenesses the company used it its games. The lawsuits, which were filed more than four years ago by retired UCLA basketball player Ed O’Bannon, called into question current practices around how athletes’ images, names and likenesses are used both in video games as well as on broadcast television. It could have implications on whether players would have a share in the millions in profits involved around college sports. Earlier this week, E.A. Sports general manager of American Football Cam Weber said in a company blog post that E.A. would not be publishing a 2014 college football title, and will continue to mull the future of the company’s massively successful franchise. “The ongoing legal issues combined with increased questions surrounding schools and conferences have left us in a difficult position,” Weber wrote. “One that challenges our ability to deliver an authentic sports experience, which is the very foundation of E.A. Sports games.” As a result of the individual settlements, the terms of which were not disclosed, only the NCAA remains as the sole plaintiff in dispute with E.A.
Posted on: Sun, 29 Sep 2013 17:33:05 +0000
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