Email Lists Aren’t Built in a Day..... Tip of the Day: Email campaigns are still a vital part of marketing, and building a good list is the first step in creating a thriving marketing campaign. But how? As lovely as it would be to go from zero to 10,000 in days, solid lists take time to build. Most experts advise against purchasing lists, and stress capturing addresses on your website and meeting people the old-fashioned way (in person!) is the best approach. Also, know that it will evolve and change—and thats a good thing. As you monitor your email marketing, make note of addresses that bounce, are not opened or only bring in sub-par click-through rates. Be sure to consistently eliminate bad addresses or those that show no engagement, so you can focus on marketing to people who want to hear from you.
Posted on: Mon, 22 Dec 2014 18:20:29 +0000
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