Erika Watson started a lively discussion about marketing techniques and asked me specifically about an email subject line focusing on being left behind that triggered some things in her. She wanted my opinion on that approach and this is what I shared. Id love to hear your thoughts? As someone who has felt left behind at various times in my life, this immediately turns me off. Yes, its an emotional hot point but its one that purposely pokes at pain points and agitates those who are sensitive to the topic. With that being said, anyone who uses that approach is not someone I want to learn from when it comes to being left behind. I believe with all my heart that we must come from a place of compassion and empathy, moving people towards what they want not what they dont have. Its a clear example of the problem, agitate and solve formula which comes from a place of manipulation and sales first. I prefer my Challenge. Solution. Invitation.™ formula that focuses on empathy and understanding, real solutions coming from a place of service first and a friendly, empowering invitation that positions prime prospects from a place of power to choose to take the next step and become a paying client. No manipulation. Emotions are important in marketing but can build people up instead of tear them down. Im currently hosting a conversation about this on the Virtual Sate of the CWC.. Join the global conversation here if it feels right to you? virtualstage.californiawomensconference/why-the-traditional-copywriting-and-marketing-formula-isnt-working-with-women/
Posted on: Sun, 30 Mar 2014 16:46:57 +0000
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