Fabrica de Cerveza de San Miguel Source: Landmarks of Manila, 1571-1930 Today’s San Miguel Corporation actually started in 1890 as Fabrica de Cerveza de San Miguel, with Don Enrique Maria Barretto de Ycaza y Esteban as its founder. A single proprietorship company under a Royal Grant from Spain, it was the first brewery in the country as well as in Southeast Asia. Don Enrique converted his home along Calle Aviles in the district of San Miguel into a brewery. It served as the company’s headquarters during the past century. As shown in the photo, the brewery had a “free-standing penthouse, an open shallow caida, and a balcony.” It also had two facilities–one for the ice production and another for beer production. In 1893, the company was incorporated with Don Pedro P. Roxas as the manager. From then on, the company’s product began to outsell other important beers in the country. The San Miguel Beer was so loved by its customers that in 1895, it won its first award at the Exposicion Regional de Filipinas as “product of highest quality.” The turn of the twentieth century saw the company’s further expansion. It became a corporation in 1913 and a year later, began exporting its product to countries as far as Guam, Shanghai, and Hong Kong. In 1930, San Miguel also started producing its own soft drinks products. A few decades later, the San Miguel Corporation was finally born. Today, San Miguel Beer remains as the company’s flagship product. Their corporate head office, on the other hand, is now located at 40 San Miguel Avenue, Mandaluyong City.
Posted on: Wed, 05 Nov 2014 23:27:06 +0000
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