Findlay Toyota is currently hiring the right person for the following position. If you are interested, please contact Jon Tellez (TAY-EZ) AT 779-2445: Digital Manager Job Description: The Digital Manager will be responsible for the execution of digital content strategy to support the online presence of Findlay Toyota. This will include day to day writing, editing and publication of content including website, mobile and social environments. They will also measure content effectiveness via web metrics to monitor progress against strategic enterprise priorities as well as specific business campaigns. Job Duties • Develop & publish content • Support and maintain content strategy for digital media. • Manage the content creation and updates across web site, social communities and mobile environments. • Collaborate with individual internet managers to support digital publishing needs • Plan, manage and execute content calendar. • Establish & Maintain Content Consistency with Regional specials and incentives • Create and maintain digital content standards for a full range of different digital media including publications, PDFs, web content, multimedia content, and social content; serve as gatekeeper to ensure that standards are met prior to content publication. • Ensure content created is modified to meet various devices (desktop, tablet and mobile). • Manage lead providers and ensure leads are maximizing ROI • Monitor Content Effectiveness • Ensure web content is meeting needs and interests of visitors by analyzing digital metrics and reporting findings management • Leverage SEO best practices to help ensure content findability. • Solicit and respond to user feedback. • Manage online inventory ensuring pictures and pricing are accurate • Create reports from various lead providers(Auto Alert, Digital Salesperson, DealerSocket)
Posted on: Fri, 11 Apr 2014 16:29:56 +0000
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