First Kiss Most Viewed Video Advertising Campaign of 2014 youtu.be/IpbDHxCV29A Who would have thought that a sentimental black and white video about strangers kissing would have been the most viewed video advertising campaign of the year? Especially when the clip, Wrens First Kiss was initially promoted as social video content, just the kind of footage that sites like Buzzfeed jump all over. The fact that it was wasnt obviously a video advertising campaign may have been the main reason it generated 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. The First Kiss video ad is the most watched of the year, with 156.6 million views, its also one of only 19 campaigns to ever surpass 100 million views. ReelSEO talked to the brand back in April, and it confirmed that the ad had directly led to an increase in website traffic of 14,000%, but more importantly, it had increased sales by 13,000%. It also beat last years most watched ad, Dove’s “Real Beauty Sketches”, by over 23.1 million views, and continues to generate interest and engagement to this day. As we enter December, its time to start taking a look back at some of the other most successful video campaigns of 2014, and Visible Measures has just released data on the big video ads of the year. While the FIFA World Cup was the greatest video event of all time - generating 671.6 million views for ad campaigns - overall, branded video views increased by 73% in Q3 2014, compared to the same period in 2013 billion Views in Q3 2014. Average views for the top ten branded video campaigns increased from 69.4 million views in 2013 to 83.4 million views in 2014.
Posted on: Wed, 03 Dec 2014 16:23:26 +0000
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