For most people to adopt a new behaviour, it must become an - TopicsExpress



          

For most people to adopt a new behaviour, it must become an accepted cultural norm. For this reason, communication planners must pay attention to the role that communities play in determining and shaping behaviours. For sustained long-term behavioural change to take place, the involvement of local community groups is often essential. The well-documented influence of community leaders and family members should also be considered through targeted programme research and message design.
Posted on: Tue, 16 Jul 2013 13:21:28 +0000

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