Former Chelsea Football Club manager Roberto Di Matteo, has this morning launched the latest football campaign by East African Breweries Limited called Guinness Football Manager at Hotel Protea. The new and unique campaign and fantasy football game will see football fans able to select and manage their own teams using their phones, the internet and computers "We will be rolling out an intensive campaign to educate fans on how to play the fantasy game," Mark Mugisha, Marketing Manager, Uganda Breweries Limited said at the launch. "We have made the participation very simple. Fans can use basic text phone to participate and this is the first game of its kind that is available on a simple SMS basis where, for the price of one SMS, you can play the game on any network in the same way you top up airtime." The Former Italian international who leaves tomorrow will conduct a coaches workshop and meet the National U-23 soccer side the Kobs and Sports Club Club Victoria, he will also meet football administrators in the country, stake holders of the game. He is expected to fly out to Kenya and Nigeria to launch a similar campaign.
Posted on: Wed, 14 Aug 2013 05:19:22 +0000
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