Fresh from its coronation as the biggest economy in Africa, Nigeria has scored another first. The troubled West African country has emerged as the frontier-market economy that is attracting the most attention from American and European multinationals. Nigeria is joined by Argentina and Vietnam as the frontier markets that multinational corporations are most interested in, according to a new index of corporate sentiment. The Frontier Markets Sentiment Index, created exclusively for the Wall Street Journal by Washington DC-based advisory firm Frontier Strategy Group, tracks the level of interest shown by major European and American multinational companies in countries across the frontier markets world. The index is a based on information collected from FSG’s roughly 200 multinational clients, which include companies such as Coca-Cola, General Electric, Novartis, Dell and Akzo Nobel. Matt Lasov, FSG’s global head of advisory and analytics, explains how the index works: “We collect data about which countries the companies are watching for potential future investment. Over time, that gives us a clear picture of their market priorities, which countries are they including in their future plans and which they are dropping.”
Posted on: Fri, 13 Jun 2014 23:35:37 +0000
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