From a research report, February 2013: "The smartphone market (in the UK) is dominated by Samsung and Apple, with shares of 30% and 25% respectively. HTC and Blackberry have 13% each. Unlike Samsung, Nokia has not yet translated its strong position in mobile phones into smartphones: its handsets are owned by only 7% of survey respondents. Our 10,000 sample shows that O2 is the top single network provider with 24% market share, although Everything Everywhere is the biggest operator overall, with its three constituent brands – EE, Orange and T-mobile – taking 32% of the market. O2 has particular strength among the 25-34 year olds (29%) and EE among the 16-24 year olds (36%). Interestingly, and despite a lingering perception that data remains too expensive, 78% of smartphone users have a data allowance, including 28% who subscribe to a package with unlimited data. This contrasts with those using regular mobile phones - most of whom have neither a data allowance nor a pay-as-you use data bundle."
Posted on: Fri, 14 Jun 2013 16:57:45 +0000