From the interview of the CEO of IMAX, Harvard Business Review "...to increase the number of IMAX films available, at one point we even tried producing movies ourselves...(he specifically recalls the movies T-Rex:Back to the Cretaceous)...we had hoped it would have crossover appeal to both the science musem crowd and mainstream moviegoers....but the science museums hated it because it wasn t scientifically accurate (they said dinosaurs had too many fingers), and mainstream theaters felt that it lacked excitement (they d have been happier if the dinosaurs had eaten some people) :)
Posted on: Sat, 20 Jul 2013 06:47:01 +0000
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