GEN WOW AWARDS: Top 10 Best in Prankvertising 2014 (Video) Call it branded videos mischievous cousin (dont miss our Top 10 Branded Videos, too). Or maybe stuntvertising. Hell, call it whatever you like—just as long as the camera is rolling as you punk one of your customers so other people can laugh at their expense. Best known as prankvertising, this technique combines physical-world antics and digital-age magic to astonish those who see it live, and delight the many (many) more who will view videos of the shenanigans online. Despite the high risk and low advisability, prankertising has been all the rage the last few years, and this last year was no exception. While none of this years efforts topped the Carrie remake-inspired telekinetic coffee house rampage Sony pulled off in one of last years GEN WOW AWARD winners, pranks were plentiful in 2014. Speaking of horror movie marketing pranks, heres one of our winners—part of a promo for the movie Devils Due (via link). And be sure to check out the rest of our GEN WOW winners in this and other categories at GENWOW (dot) COM.
Posted on: Fri, 02 Jan 2015 17:38:29 +0000
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