GILTS PRE-EMPTIVE SHIPPING IS AN EXPERIMENT IN DATA SCIENCE by: Nicole Laskowski In this Q&A, Igor Elbert describes Gilts pre-emptive shipping program, which leans on his expertise in machine learning and predictive modeling. Shopping online is devoid of instant gratification. Customers dont walk away, package in hand, with a new [insert product type here]; instead, they select a shipping method and wait. But retailers are trying mightily to change that, starting with Amazon, which was awarded a patent in December onanticipatory shipping -- a system that aims to ship the goods before customers even make the purchase. Pundits have questioned whether Amazons patent for shipping goods to intermediate hubs in anticipation of sales is anything new(or even tenable for all but the most generic purchases). But that hasnt stopped retailers from deploying sophisticated analytics to fulfill, so to speak, the pleasure of getting an online order sooner rather than later. Link: losnuevosguerreros.org/mod/glossary/view.php?id=93&mode=entry&hook=888
Posted on: Wed, 24 Sep 2014 18:36:56 +0000
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