GREAT MARKETING CAMPAIGN-IT WILL TAKE YOU ONLY 4 MIN. #WUHomeCooked New marketing campaign created to surprise and delight actual customers from Turkey, Brazil and Chicago and supports the brand’s “What Flavors You Miss From Home” marketing message. The campaign takes place in the iconic, Western Union branded Times Square retail location. The customer came to the NY WU office under the guise of “business,” only to be greeted with a custom tent, decorated with family and country mementos, and a home cooked meal. Western Union also arranged for the family to do a video call on a mobile device with the customer, so they too could be “at dinner” with their loved one.
Posted on: Wed, 17 Dec 2014 11:13:21 +0000
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