Globalization is a reality for more organizations. Moving your organization to a global market is a big step with many strategic considerations. But one area that I would hope that does not get overlooked in the strategic planning for a global expansion is customer experience. Keeping a one-size-fits-all approach to customer experience is a shortsighted strategy that can have enormous ramifications to your bottom line. - Read more here: beyondphilosophy/blog/successful-globalization-mcdonalds
Posted on: Wed, 09 Apr 2014 19:46:07 +0000
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