Great points Nate, and well made. Bob Mayer makes the claim to coining the term ‘Hybrid Author’ back in 2011. I agree with your point – if you can’t choose to be a traditionally published authors, then, as night follows day, you can’t simply choose to be a hybrid author. That’s something only a select few authors can become if they decide to later go down the self-publishing route or independently negotiate deals on their digital catalogue. I’d also add that Pottermore, last year, was held up by some as a kind of ideal boiler-plate example for self-published authors to build a global marketing brand. All very well if you are JK Rowling – most self-published authors aren’t, or won’t ever elevate to those dizzy heights – and you need an inbuilt global readership of millions to even contemplate such a venture. So any indie publishing or marketing experts offering advice to ordinary author mortals on how to ‘build your own Pottermore,’ give them a wide berth!
Posted on: Sat, 01 Jun 2013 14:36:49 +0000
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