HKU SPACE Central Saint Martins Executive Series 2015 Fashion Design and Marketing (Final Call) 22 - 24 August 2014 (Fri - Sun) Understanding the market for fashion is an essential foundation for all those who are interested in carving out a successful career in the fashion design industry. By the end of the course you will have a clear idea of who your customers will be, where your collections or products should be on sale, the basic steps from designing to selling a collection including press and PR, and how to get that all-important media attention. You will investigate what people do that make them successful, while collecting information on colour, fabric, price, design and retail outlet. You will also design a capsule collection of your own with the ultimate promotion plan. Led by an experienced industry consultant from London, this course is suitable for up-and-coming designers and senior merchandisers to gain the knowledge and skills required to produce a promotional pack for the launch of new collections.
Posted on: Fri, 25 Jul 2014 04:16:02 +0000
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