HOW TO ESTABLISH YOUR EXPERTISE (the REAL way is easier than you think) We all want to know how to be seen as an expert in our fields. And the answer to this question, is similar to most of my answers. It’s marketing. Marketing is everything. It demonstrates your expertise (even if you don’t feel like an expert yet.) Marketing your expertise is about “faith it until you make it.” Trust and have faith in your skills, talents and experience. And these intentional directions will allow you to be SEEN and KNOWN as you grow into the ultimate expert in your field that is possible with your knowledge and gifts. Establish Your Expertise Through Positioning & Focus PUT ON YOUR BLINDERS: How focused are you? How to be seen as an expert in your field is HAVE A NICHE. Have you zeroed in on yours with your marketing? As my newest mentor Shanda Sumpter says: “Broad is broke, niche is rich.” Be known for one thing, so there’s no confusion. I wrote an article a while back called Jack of One Trade is The Master of the Marketplace, and it still rings true as I have narrowed my niche as a marketing strategist for trailblazing entrepreneurs. For example, my dear friend Mike Hrostoski is “The Men’s Coach.” He is known for exactly what he does- being the best at coaching men. You can often further dial in exactly what you want to do with taglines, titles or specific results. Develop the names of your offerings, so programs, packages, events or products will sell themselves when they are specific and position you as an expert. Make it easy for people to know what you do, so you’re effortlessly the expert and then your product or service is the obvious purchase. Position: Omnipresence means people see you everywhere around your topic as an expert. BE EVERYWHERE as much as you can, but don’t spread yourself too thin. As I advise my clients: pick one mode of marketing or social media and master it before you move on to others. Focus your energy, focus your time and mastering in that area will reap the benefits. When you give yourself the space to be show your brilliance, instead of trying to do everything, people notice. And when they notice, they’re more likely to buy. Read more here: thebigfactor/2015/01/how-to-be-seen-as-an-expert/
Posted on: Tue, 13 Jan 2015 03:40:02 +0000