HP intros Online Store, But Will it Help?:- HP‘s move is largely aimed to showcase the full product portfolio to consumers resulting in more footfalls and sales for channel Partners across India, but the questions is to what extent will this help now? Hewlett-Packard India has introduced its new online store to complement its go-to-market ecosystem and help channel partners grow revenues. Since, channels have evolved over the time and India being unique territory with sub distribution model till date because of its diverse geographies, HP aims to provide many more touch-points for potential customers to access information on its vast range of PCs and printers before a purchase is made. “We are committed to offering the best-in-class user experience to our customers and to grow together with our channel partners. This new online store addresses both goals and will help us discover new or underserved markets across India and thereby ensuring continued leadership in the PC and Printing categories in India. It will also showcase the full comprehensive product portfolio to all visitors and aid their decision making, resulting in more footfalls and sales for our channel partners,” says Rajkumar Rishi, Senior Director, Consumer GTM, PPS, HP India.
Posted on: Mon, 26 Aug 2013 07:04:13 +0000
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