Haq, Haqdar Tak is a campaign, launched by the Government of Pakistan, created to reduce terrorist financing through illicit charity groups by channeling those funds towards legitimate charities that are directly or indirectly helping victims and survivors of terrorism. The goal is to raise public awareness of the dangers of funding illegitimate charities financing terrorism, and encourage citizens to give zakat and donate to credible and financially sound organizations. As part of this campaign, the television commercial created by Ambience Films captures a precious innocence that is currently being threatened by terrorism and extreme violence. It focuses on encouraging people to give to constructive programs working to create peace, stability and ultimately prosperity in Pakistan. This commercial captures the generosity and kindness of people through the perspective of a child, delivering the message through the realm of her imagination. This beautifully filmed piece demonstrates the ingenious talent of the Ambience team. Brilliant job! Asma Farooq Chief Operating Officer Pakistan Peace Collective
Posted on: Thu, 03 Jul 2014 12:44:19 +0000
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