Heres whats up about PepsiCo and the Super Bowl people. Those Doritos youre about to dip and scarf contain rainforest........ Think before you scarf ! PepsiCo, Doritos parent company, has issued a strong, defiant response calling efforts to cut Conflict Palm Oil from its products a public relations stunt, focused on fiction rather than facts. The companys PR machine continues to roll out its own spin claiming that its palm oil policies are effective. PepsiCo is distorting the truth. The Rainforest Action Network and their allies have clearly communicated to PepsiCo the detailed reasons why its current palm oil commitment is insufficient. They have even offered to work with the company to fix the crucial gaps theyve identified. Rainforests across Southeast Asia are being destroyed every day to make way for massive palm oil plantations, where workers, even children, are trapped in modern slavery to cultivate the vegetable oil. The clearing of these rainforests and peatlands are driving many species like the orangutan and Sumatran tiger to the brink of extinction, while simultaneously polluting the Earth’s atmosphere by releasing gigatons of greenhouse gases. Each year, Doritos parent company PepsiCo buys 427,500 tonnes of palm oil. Given how high profile the Doritos Super Bowl campaign is, RAN is using this opportunity to let consumers around the world know about PepsiCo’s irresponsible palm oil sourcing policy. There’s never been a better time to spread the message and make friends, family and colleagues aware of PepsiCo’s practices. Last year, some of the world’s largest palm oil producers and consumers, including Nestle, Mars, Kellogg’s, Unilever, P&G and Ferrero pledged to use only conflict-free, sustainable palm oil, and work towards zero-deforestation policies. Lets hope that if this video spreads far enough, PepsiCo will join them soon. Experts believe that if traders and brands like PepsiCo show producers that theyre only interested in conflict-free, sustainable palm oil, rainforest destruction could end quickly. Let’s make it happen. #CrashtheSuperBowl.
Posted on: Thu, 15 Jan 2015 01:38:01 +0000
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