How I got Bill Walston to present at the VREIA Wine Mixer/Mastermind Event.....I give you, The Bacon Bomb! Todays Free Coaching Lesson: The first thing you do in sales is pre-qualify your prospect and define their Hot Button. An integral component in understanding the psychology of people as David Jose will attest, especially as it relates to sales, is understanding whats called, The Pleasure Principle, and no, Im not talking about the song by Janet Jackson. Simply put, people move towards pleasure and away from pain. Every purchase and decision you make is based on this principle. Every deal you will ever do is governed by this principle. In Bills case it was easy. Nobody has ever offered him the promise of four days of gastronomical decadence with Ritz-Carlton Chefs at the event and professional chefs at my home designing exquisite never before seen bacon filled delicacies inspired by his culinary palette. If youve ever seen the movie, Wedding Crashers, think of the scene with Vince Vaughn at the reception with the bacon wrapped scallops being delivered on silver platters by tuxedoed waiters and the hedonistic looks of sheer joy Jeremy had on his face as he took in the experience and flavors. In Bills case that thought alone caused check and mate. Sale closed. Pre-qualify your prospect. Know your audience. Find The Hot Button, the itch that needs to be scratched and help them move towards pleasure and/or away from pain. .....and reap the rewards of success.
Posted on: Sat, 21 Jun 2014 13:03:37 +0000
Trending Topics
Recently Viewed Topics
© 2015