How The Explosion In Travel Apps Makes It Easier To Reach A Valuable Demographic — Affluent Frequent Flyers Todays smartphones and apps can give real-time transportation advice, locate you anywhere in the world, act as your boarding pass, book your dinner reservation, translate languages, and even help you find a cheap, last-minute hotel room. That means that phone apps have become one of the best ways to target one of the most valuable consumer segments out there: air travelers. Recent research on mobile travelers has discovered particularities about their demographics and habits that make them quite desirable to brands and advertisers. For example, business travelers are more likely to actually book their travel on mobile (32% do so now), and consumers who use their mobile devices for travel-related services tend to have higher-than-average incomes. Read More at businessinsider/the-mobile-boom-and-the-travel-industry-2013-10
Posted on: Wed, 23 Oct 2013 14:35:06 +0000
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