HowGood, which is available for both Android and iPhone devices, is just the latest in a slew of handy apps designed to help consumers make better shopping decisions. And with all the confusing use of the word “natural,” it’s no wonder tech tools to help shoppers navigate the aisles are growing in popularity. “We’ve found that when people have that information in front of them, the same information across the store in a standardized way, they feel uplifted to make their choice,” said Gillett.
Posted on: Wed, 22 Oct 2014 02:51:34 +0000