I checked out Wikipedia and this is the info they give on the Color run. The Color Run, LLC a for-profit organization, partners with a national or local charity at each event, such as a children’s hospital or a local food pantry.[4][13] Global Poverty Project is The Color Runs global charity partner. According to a 2013 Huffington Post article, Color Runners around the country will have the opportunity to not only run in the happiest race ever, but also get involved in the movement to end extreme poverty through GlobalCitizen.org, where they can learn about issues, take actions, and raise funds for non-profits.[14 The Color Run, along with other unique racing events, is gaining wider appeal as it helps generate new interest in running and inspires new athletes. The Color Run is among those that represent a new theme in running: the selling of an experience beyond the accomplishment of crossing the finish line.[17] Negative criticism of The Color Run stems from the fact they are a for-profit company,[18] and some participants are upset to learn that all proceeds arent given to charity.[19] The company donates a portion of its revenue, $1.00 per runner according to Court Filings, to the highlighted charity for each event I want to do, whats the thoughts???
Posted on: Mon, 17 Mar 2014 03:31:18 +0000