I have to wonder ? How will a Mega fight between jon jones vs anderson silva do in PPV with this kind of investment The Sports Business Journal (subscription only) reports on the record breaking night for boxing this Saturday night. Aside from Floyd Mayweather’s astronomical guaranteed purse and gate, the article details the money invested and anticipated from the event. CBS, Showtime and other television distributors will spend between $80 to $100 million in promotional value for the fight which exceeds previous spending on Golden Boy fights by 40 percent. This likely includes the multi-city press tour for Mayweather-Canelo. It also intended to hold a mini-press tour for the undercard fight between Danny Garcia and Lucas Matthysse. Sponsorship revenue totals more than $2 million and “will shift $15 million to $20 million of their media spending to promote the PPV.” Corona, Valvoline and AT&T are three of the seven major sponsors involved in promoting the fight. Corona will have its largest retail activation in sports with displays in 15,000 retail outlets across 32 states. Corona is devoting $6 million worth of on-air media during sports programming on multiple networks. Corona and AT&T have shot its own commercial spots promoting the fight. Valvoline will offer $35 rebates to fans that purchase the PPV and 5 quarts of its motor oil. O’Reilly Auto Parts is the presenting sponsor for the showing of the fight in theaters and will conduct its own sweepstakes promotion. As a side note, has anyone noticed that O’Reilly is now sponsoring WWE programming. At what point does it venture into the UFC? CBS Sports Network will also be utilized during fight week airing the press conference, weigh-ins and post-fight show. In addition, CBS will devote $15-$20 million of spots during sporting events and in its prime time. It will also air spots during the much anticipated college football game between Alabama and Texas A&M this Saturday in hopes of grabbing last minute buys. Payout Perspective: Its interesting that with all of the promotion, CBS didn’t decide to air the Mayweather-Canelo All Access series on the network. Instead, the series has been available online. With all of the investment into the promotion of this fight, it may break the all-time mark for PPV revenue. However, there is some question that it surpasses the mark for PPV buys. With a steep price tag of $75 HD and other ways to watch (closed circuit, theatres and bars), it may not reach the 2.4 million PPV buys set by Mayweather-De La Hoya.
Posted on: Sat, 14 Sep 2013 16:18:43 +0000
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