I see the role of public relations as that of radar and - TopicsExpress

I see the role of public relations as that of radar and conscience. As the radar of the organisation it is the job of the public relations practitioner to see around corners by being in touch with all of our stakeholders, to ensure that we are aware of their views and sensitivities. By doing this the public relations person can make sure we are aware of the consequences of our decisions and so enable us to make better quality decisions. When they bring us intelligence from the marketplace they can make sure that we do the right thing, and can act as the conscience of the organisation.

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