Iconic brands deserve to be celebrated. None more so than Victorinox, creator of the worlds most democratic, practical and ingenious invention, the Swiss Army knife. A new flagship store in Zürich gave us a superb opportunity to highlight the adventures and stories people experience on land, at sea and in space with a Victorinox knife at their side. Walk into the store on the citys historic Bahnhofstrasse and the first thing you spot is a giant globe sculpture cascading from the ceiling. Made from around 16,000 Swiss Army knives, its a dramatic symbol of the simple tools global fame - and a great place to take a selfie. For more impressive mementoes, we devised a Bespoke Desk where you can use a touch screen to create a personalised companion for life complete with your name, motto or secret love code engraved on its blade.
Posted on: Wed, 08 Oct 2014 08:56:52 +0000
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