If you are hoping to get the word out there about your business, public relations is the answer. Public relations has the power to reach a large audience, giving your business the platform it needs to really shine and allows you to attach credibility to your product or company. But what are the various advantages of public relations? Let’s take a look at the one of the top five advantages to using public relations to expand your business. 1. Credibility Let’s face it– consumers today are more cautious when spending. That’s why having credibility is so essential to a successful business. Because PR and advertising are very different things, consumers are likely to give credibility to your business when they see it mentioned in the media (uncompensated!) compared to when they see your ads or billboards. Studies show that PR has 7 times more credibility among consumers than advertising! We will post the other advantages each week for the next four weeks. Stay tuned!
Posted on: Thu, 06 Jun 2013 21:07:45 +0000
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